The design of a typical campaign focuses on finding a singular, emotional message that appeals to a wide audience.
While guiding young people through the design process of ideation and development, we helped people develop and raise the fidelity of their ideas. These ideas were then shared with an external audience not involved in the process.
We did this by creating open conversations with focus groups and honesty boxes
In our co-design sessions, the no1 rule was all ideas are equal, let’s see where it takes us.