Phryve is a growth brand, making the best quality plant food aimed at the younger grower. Every bottle is packed with all the essential nutrients, minerals and vitamins needed to keep houseplants healthy, vibrant and beautiful.
The brewery wanted to rebrand and release a series of new craft beers. The ethos of the company is straight-talking and anti-craft beer nonsense. We created the Brand Identity to play with the anti-craft beer humour and promoting the brewery in ways that would work locally and launch them onto the national scene. The logo is a razor that refers to hurt and cutting through the craft.
The brewery asked us to think of unique ways to raise awareness of the brand with Merchandise... we started with a t-shirt but seeing as every beer brand has a t-shirt design, we thought we would dig a little deeper. We created the concept of having a Truth Hurts cycling team, a growing trend in NYC with Brewing Companies, and as Leeds has such a huge cycling scene this seemed like a perfect match. Matching the brands’ tone of voice, we went for the On Ya Bike slogan with the bottle/mouthpiece/razor.
The Inside Out Exhibition took place from 22 June – 18 July 2021. It was a celebration of all things creative, made in Fleetwood. We had a phenomenal response to the exhibition, both from those who exhibited and those who visited. It became a place where people could talk about their work, share their techniques and inspiration and just generally exchange stories about their home town. It really demonstrated how much this creative spaces was needed at this time. The exhibition took place in the old Fleetwood Hospital, the perfect site for an exhibition that created a space for reflection and sharing.
SpareParts returned to Crewe for 2021 with Journeys a 2-day outdoor family art trail in the town on 21 & 22 August. The trail offered audiences the chance to experience the different sites featured in the art trail. Curated into three districts within the town; each offering a creative, interactive and immersive journey, exploring in some way the environment and our relationship with it.