Branding
TRANSPORTED was a three day outdoor arts event in Fleetwood from 16 - 18 July. The event centred around the people of Fleetwood, with a focus on the gains, losses and intentions of the community.
Phryve is a growth brand, making the best quality plant food aimed at the younger grower.  Every bottle is packed with all the essential nutrients, minerals and vitamins needed to keep houseplants healthy, vibrant and beautiful. 
The brewery wanted to rebrand and release a series of new craft beers. The ethos of the company is straight-talking and anti-craft beer nonsense. We created the Brand Identity to play with the anti-craft beer humour and promoting the brewery in ways that would work locally and launch them onto the national scene. The logo is a razor that refers to hurt and cutting through the craft.
The brewery asked us to think of unique ways to raise awareness of the brand with Merchandise... we started with a t-shirt but seeing as every beer brand has a t-shirt design, we thought we would dig a little deeper. We created the concept of having a Truth Hurts cycling team, a growing trend in NYC with Brewing Companies, and as Leeds has such a huge cycling scene this seemed like a perfect match. Matching the brands’ tone of voice, we went for the On Ya Bike slogan with the bottle/mouthpiece/razor.
SpareParts returned to Crewe for 2021 with Journeys a 2-day outdoor family art trail in the town on 21 & 22 August. The trail offered audiences the chance to experience the different sites featured in the art trail. Curated into three districts within the town; each offering a creative, interactive and immersive journey, exploring in some way the environment and our relationship with it.
InsideOut Exhibition: Back in March 2020 Gillian was working with us at LeftCoast as an artist in residence. As with the rest of the country her world suddenly shrunk as we went into our first COVID 19 national lockdown. Her background working in costume on Hollywood films meant she was in contact with a network of costumiers who started to sew scrubs for the NHS. Looking around the area she saw that there was no local equivalent, so she founded the Fylde Coast Scrub Hub. The scrub hub grew through collaboration with a team of local sewers, producing over 400 sets of scrubs. Fast forward to last summer and those that had been sewing scrubs started to ask themselves, what next? Gill decided to make a film about the scrub hub and interviewed the sewing team in their gardens. She realised what a creative bunch she was working with, people weren’t only sewing, but baking, knitting, making and painting. Not only that but people were sharing stories of people making rocking horses, designing suits and sewing wedding dresses. We thought that this needed celebrating, and so Inside Out was born.
The Inside Out Exhibition took place from 22 June – 18 July 2021. It was a celebration of all things creative, made in Fleetwood. We had a phenomenal response to the exhibition, both from those who exhibited and those who visited. It became a place where people could talk about their work, share their techniques and inspiration and just generally exchange stories about their home town. It really demonstrated how much this creative spaces was needed at this time. The exhibition took place in the old Fleetwood Hospital, the perfect site for an exhibition that created a space for reflection and sharing.
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